Safe Kids Magic Valley is dedicated to working in our community to prevent accidental childhood injury, the leading cause of death in children aged 14 and under. Through education, prevention, and fun events for families, Safe Kids promotes safety in the car, on the bike, in the water, on the street, and anywhere kids may be at risk.

We offer certified child passenger safety instruction, car seats and booster seats, snow helmets, multi-sport helmets, gun locks, bike helmets, loaner car seats, loaner special needs car seats, loaner videos and educational materials, and free resources and referrals for anyone needing prevention information.

Located at St. Luke’s Magic Valley Medical Center in Twin Falls, Safe Kids serves all eight counties of south central Idaho plus northern Nevada (Elko-Jackpot areas).

What happens at Safe Kids? 

• A brother and sister find the right size and fit in new bike helmets.
• A family tries on snow helmets.
• Parents have their car seat inspected by a certified child passenger technician free of charge.
• A foster parent is able to buy a new, low-cost car seat for a child with special needs.
• A grandparent checks out a loaner car seat for an upcoming visit from a grandchild.
• A teacher selects educational materials on pedestrian safety for a class project.
• A young mother leaves the hospital with a new baby and a new car seat.
• A doctor refers a patient to Safe Kids for a free care seat inspection and information about safety.
• A child who has been put in a spica cast  is able to go home safely in a child restraint made especially for a child to travel safely home from the hospital.

Who is helped at Safe Kids?

Our mission is to prevent and reduce injuries for children from birth to age 18. All along we’ve said that if we can save even one child’s life, it’s all worth it.  We may never know the many lives that have been touched by a Safe Kids free car seat inspection, educational presentation, bike rodeo, or office visit.  We do know that more than 3,000 parents, children, and caregivers walk through the doors of Safe Kids looking for ways to stay safe. We reach 7,000–plus residents throughout our service region.

The History of Safe Kids

Twenty years ago, a pediatric surgeon at Children’s Medical Center in Washington, DC was distressed by the number of children with serious injuries he treated each week in the emergency room. Babies who had suffocated by their own soft bedding, curious toddlers poisoned by substances they found in their families' cabinets. Children who were badly hurt by running across the street, playing in open windows, or riding unbuckled in cars. No matter how the injuries occurred, parents had the same question: Why did this have to happen to my child?

The doctor, Martin R. Eichelberger, MD, founder and director of Safe Kids Worldwide, came to believe there was only one answer: It didn't have to happen.

So he established Safe Kids Worldwide in the U.S., which has since grown into an international organization. 

From 1987 to 2005, the unintentional childhood injury death rate among children ages 14 and under has declined by 45 percent.  

This result has been achieved by the combined efforts of many groups: Safe Kids USA and its more than 600 coalitions and chapters, parents, schools, public health and advocacy organizations, government agencies, public policymakers, corporations, and many others.

Preventable injuries and death from car crashes, fires, poisonings, drowning, and other risks remain the leading killer of children living throughout south central Idaho. The work of Safe Kids has never been more relevant: thousands of parents rush to emergency rooms every year with a seriously injured child, asking themselves, “How could I have kept this from happening?”

While Safe Kids has made great progress, unintentional injury continues to be the leading killer of children ages 1 to 14 in the United States, and millions of children visit emergency rooms each year as a result of unintentional injuries.  Many of these injuries could have been prevented.

Contact Us 

Page Geske, Manager
Carma McKinnon, Office Manager
Phone: (208) 814-7640 or 814-7641
Fax: (208) 737-2603

Walk In:
Safe Kids Magic Valley
601 Pole Line Road W.
(Located on the north side of the Health and Welfare building, next to the La Quinta Motel. Please park in back.)
Office Hours: 8:30 a.m.-4:30 p.m., Monday-Friday or by appointment
Closed noon-1 p.m. daily, unless prior arrangements have been made.

By Mail:
Safe Kids Magic Valley
St. Luke’s Magic Valley Medical Center
P.O. Box 409
Twin Falls, ID  83303

 Click here to see upcoming Safe Kids events.

Websites:
safekids.org
safetyalert.com
imsafe.com

Free Safe Kids Buckle Up Car Seat Inspections
Car seat inspection and child passenger safety awareness information sessions are conducted by certified car safety seat technicians, courtesy of Safe Kids Magic Valley.  Inspections are held year-round. Come in for a free inspection of your child’s car seat, and have it installed for free by Safe Kids.  For more information on car seat inspections, call (208) 814-7640.

Safe Kids Child Passenger Safety Check Sites

Twin Falls County

Safe Kids of Magic Valley
801 Pole Line Road West
Twin Falls, ID  83303
(208) 814-7640

Twin Falls Police Department
356 3rd Avenue East
Twin Falls, ID  83301
(208) 737-7297
Contact:  Barb Handy 

Blaine County

St. Luke’s Wood River Medical Center
100 Hospital Drive
Ketchum, ID  83340
(208) 727-8776
Contact:  Jami Adrian, RN 

Cassia County

Cassia County Sheriff's Office
129 East 14th Street
Burley, ID  83318
Contact: Jennifer Buffi
(208) 312-1268

Gooding County

Gooding City Police Department
308 5th Ave. West
Gooding, ID  83330
(208) 934-8436
Contact: Teresa Thieman or Martin Hernandez

Jerome County

Jerome Police Department
124 South Lincoln
Jerome, ID  83338
(208) 324-4348
Contact:  Bryan Clayton 

Lincoln County

Lincoln County Sheriff’s Department
111 West B, Suite S
Shoshone, ID 83352
(208) 886-2250
Contact: JR Gregory

Safe Kids Safety Equipment
Come into our Safe Kids store for great values on bike and ski helmets, car seats, booster seats, infant seats, and gun locks. We accept cash, checks, credit cards, and debit cards. Please make checks payable to Safe Kids Magic Valley.

Car Seats

• Evenflo Infant Carrier with Base, for infants 5-20 pounds, $55
• Evenflo Convertible Car Seat, for children 5 to 40 pounds, $60
• Evenflo Express High Back booster with 5 pt. Harness, for children 20-100 pounds, forward facing only, $60
• Evenflo Big Kid Full Body Adjust Booster Seat, for children 30-80 pounds, forward facing only, $40
• Evenflo Right Fit Booster Seat, $20 

Helmets             

• Bike Helmets, toddler through adult sizes, $15
• Multi-sport Helmet, S, M, L sizes (bike, inline skate, or skateboard use), $20
• Motorcycle Helmets (ATV use), $30
• Snow Helmet: toddler through adult sizes, $45-65 

Gun Locks
Free, four per family 

Car Seat Financial Assistance for WIC Clients
Are you currently a WIC client? WIC clients in need of car seat assistance can contact the local South Central Public Health office to register for a Child Passenger Safety Awareness class.  

You can register for a car seat class through one of the following WIC offices:
Burley         (208) 678-8608
Gooding     (208) 934-4477
Jerome       (208) 324-1323
Twin Falls   (208) 734-5900

The WIC car seat program is a partnership between Safe Kids Magic Valley and South Central Public Health.

Safe Kids is also available in the Boise area. For more information on
Safe Kids Treasure Valley, call (208) 381-3033.